Cowtribe combats livestock mortality with mobile technology
Established in March 2016 by Awin and Alima Bawah, CowTribe runs a proprietary platform which tracks the health statistics of each animal, reminds farmers when it is time for vaccination and manages the logistics of delivery. Aiming to improve the livelihoods of last-mile farmers in particular, CowTribe’s system currently serves around 30,000 individuals, treating them as 150 communities and thereby giving them access to services previously unreachable to them. The social enterprise is currently expanding the system to include the use of NFC cards.
Following an introduction by startup accelerator Fledge in Barcelona, Spain, Databac donated a direct-to-card printer and ribbons to support the ambitious project. Databac also manufactured 13.56MHz NFC cards pre-printed with CowTribe’s branding.
Livestock owners are issued with a card which holds the farmer’s information and serves as a wallet for mobile payment. When placed at the back of a smartphone, the card calls up the farmer’s file, allowing the field agent to read and update the information, including the number of animals and their vaccination history.
The NFC cards are being used by approximately 1,000 last-mile poultry farmers. Once the pilot phase is complete, cards will be issued to all members, including those of organisations such as the Ghana National Association of Cattle Farmers (GNACAF) and commercial farmers.
CowTribe’s nationwide system is providing a successful solution to the death rate of goat, sheep, chicken and cattle in Ghana. With time, it hopes to reach all of the one million-plus farmers throughout the country.
Databac managing director Charles Balcomb said: “CowTribe is having a real impact on reducing livestock mortality and increasing the income of farmers in Ghana. Alima and Peter are showing how business and technology can successfully serve to benefit communities – even in the remotest regions of the world. We are proud that our cards are part of their efforts.”
CowTribe is Ghana’s first mobile-enabled, on-demand service platform for veterinary extension. It is 100% powered by mobile technology enabling millions of farmers in remote places to request veterinary services using their cell phones and enjoy door-to-door delivery through a network of certified veterinarians. CowTribe targets the over 300 million smallholder farmers living in remote areas in Africa without access to quality and affordable livestock services. Its mission is to make veterinary healthcare accessible every livestock farmer in Africa by building the technological infrastructure to support last-mile delivery. For more information, visit www.cowtribe.com